Derry City and Strabane District Council is the local council for the North West area of Northern Ireland. Derry City first came on board in the 2011-12 edition of the Clipper Round the World Yacht Race, ahead of its year as the inaugural UK City of Culture 2013.
Derry City and Strabane District council are progressing with building a new legacy for the area, through many methods including a global marketing campaign through the Clipper Race involvement entitled ‘Our New Story.’
Its fundamental aim is to promote economic development and investment in the area, as well as stimulating the growing sector of tourism by changing the perception of the city and firmly putting the city on the map.
During the 2014 Legenderry Maritime Festival which included the Clipper Race stopover, there were 150,000 visitors generating a spend of £3 million.
Councillor Elisha McCallion, Mayor of Derry City and Strabane District says:
“Derry~Londonderry~Doire has always dared to ‘dream big.’
“Sponsoring a team allows us an unrivalled year-long, global marketing opportunity to showcase our city as a world class tourist destination. Through activation in key host ports we avail of fantastic networking opportunities.
“And hosting a stopover means thousands of people travel to the city to greet the fleet and we can welcome our Derry~Londonderry~Doireteam home with a fantastic celebration!”